Email Marketing Tips: No Spam Marketing

When you make use of email for purposes of online marketing, you’ll need to maintain a database of opt-in customers. These are individuals who have given their consent to be added to your email marketing list. Many times, these names are gathered at the point of purchase on your web site or at the cash register at a brick-and-mortar retail or business facility.


One example of the opt-in advertising process is the newsletter. When customers purchase a product or service from a business, they may be asked if they’d also like to receive the company’s newsletter via email. With their permission or consent, they are sent the newsletter regularly. If they wish to opt-out of the mailing, they simply notify the company by clicking a link to unsubscribe, or opt-out of further mailings.

Drip Marketing

By making use of opt-in names and addresses, email marketers are afforded the ability to send out content about their product or service on a consistent basis, also referred to as drip marketing. This form of email marketing continually showcases a company’s products or services and keeps their brand out in front of their customers. Therefore, messages are dripped or sent to prospects and customers over a span of time. This type of marketing can also take the form of more traditional media, such as direct mailers. A database of opt-in contacts can also be used to delineate promotional material to targeted demographics in the marketplace.

Ensuring Compliance

Opt-in advertising indeed plays a significant role in any email marketing campaign, as certain laws can impose stiff penalties or fees for violations related to spamming or sending emails without the permission of the recipient. For example, the U.S. CAN-SPAM Act, which was passed in 2003, mandates that violators be assessed a fine well into the thousands of dollars per individual that is spammed. As a result, people in business who make use of email marketing typically use software or an ESP (email service provider) to make sure they do not violate the law. As a result, in order to comply with the mandate, email marketing companies usually ask that users supply a current physical address, verify their return address, and offer a link to unsubscribe. Site Steering provides CAN-SPAM complient direct email marketing autoresponder services.

Making Use of ESPs

ESP's, or email service providers such as Site Steering are great resources if you want to establish an email marketing campaign for your business or company. For example, ESP's can provide templates and rules of etiquette with respect to the automatic handling of cancellations or subscriptions. In addition, some companies that specialize in email marketing will offer help with respect to problems with delivery. Emails tracked by ESP's show data related to the amount of email that was received, opened, and read. Statistics also show the number of times links were clicked within the emails.

Stay One Step Ahead of the Competition – Use Email Direct Marketing

Email direct marketing offers a cost-efficient approach to tracking the emails that you send and helps determine the consumer interest generated for your product or service. Therefore, don’t bypass using this method for your own business or company. Browse Site Steering to take a look at the benefits provided by email direct marketing and start promoting your product or service today.